My work for Magine

Magine TV

At Magine, I created copy for social media, emails, and product overlays.

During my time working as a Digital Marketer at Magine TV, I had many different responsibilities. Starting off with social media customer service and comms, I ventured into CRM where I wrote compelling emails for the German and UK markets. Besides the weekly TV-tip newsletter, emails had the purpose to activate and win-back users while keeping them informed about product updates. I also worked on overlay copy and flows for users of the app and the browser application in-line with email content.

During the summer of 2015, I was part of Magine's UK beta-launch.

Featured projects

I was a Digital Marketing consultant at Magine TV.

Engaging Emails

In order to reduce churn, upsell users, and increase engagement, I created and distributed regularl product update and feature emails.

Helpful Overlays

As the product was being constantly developed, overlays weren't just used to inform users about new features, but also to A/B test performance. Minimal copy = maximum effect.

Building a Community

Magine was active in several global markets. Building communities for different cultures was a core-objective. I created social media posts and answered customer quieries on all social media platforms.

I live in Stockholm and cooperate with people and organizations all over the world.

Phone: +46 (0) 707193549
E-mail: hi@nicoletells.com