My work for Everyday

Astrid.ai (formerly Everyday)

At Everyday (now Astrid.ai), I worked as Head of Content. I focus on Product Copy, Branding, and Content to achieve Thought Leadership.

Everyday.us (now Astrid.ai) redefines corporate training. Training emotional intelligence with Everyday maximises training ROI, makes your employees happier, and sets your business up to thrive.

At Everyday, I lead all content activity including, but not limited to:

— UX Copy and Messaging

— Brand Guide

— Website and Product Copy

— Product Descriptions

— Communication (i.e. Emails, Newsletters)

— Content Development for Blog and Social Media

Featured projects

I was Head of Content at Everyday.

Clean Copy in Action

I developed copy and content for the Everyday website to ensure the offering is clear, aspirational, and supports the brand. The content was created with a global audience in mind.

Monthly Newsletter

To nourish and qualify leads, I send the Everyday newsletter once a month. It displays the past month's content and aims to make sharing our content easy.

The Everyday Blog

Updated twice a week, the Everyday blog aims to establish Thought Leadership on Culture for Growth. I developed a Content Strategy in close collaboration with Dan Teweles and create all the content.

Examples of my content for Everyday:

— What's coaching? And what can it do for you?

— How do you measure company culture?

— #GrowEveryday - She's doing a great job but does she know?

— Why you should never buy a leadership workshop again

— 4 signs that you have a Growth Culture

I live in Stockholm and cooperate with people and organizations all over the world.

Phone: +46 (0) 707193549
E-mail: hi@nicoletells.com